JND (EN)

The term design conjures up the idea of utility. However, the sentence visual design opens up a space where the utility of what we see is not readily identifiable. One could say that this enigma is related to beauty, a dimension which is easier to understand in music, for example. Music is much more than mere utility, yet we can’t fully explain why. This matter has occupied me since my youth. It is a problem that comes into play in every visual design project that we embark on.